I thought it'd be entertaining if I do a 'love or loathe' on the ad campaigns of the big fashion houses that are out now. Since I didn't quite like the idea of every big brand doing pre-fall collections, I didn't even catch up with all the collections that are out there. The reason for that is simple, pre-fall lookbooks are oftentimes way too commercial or too out of context. Pre-fall collections are superluous in my eyes basicly because their main goal is to fill the gap between the spring summer season and the actual fall season. I remember louis vuitton's last pre-fall collection, which was cute, pretty and wearable but had nothing to do with lv's regular rtw customers: the grannies (remember lv fall 2012?). But it was cute, this I have to admit.
Moving on to the main subject of this post, the advertising campaigns of ss 2013! Here are the ones that I love:
Saint Laurent Paris
Ready to spread some critics? These campaigns are the ones that I loathe:
Burberry being on top of my loathe list has its reasons. Firstly, I didn't get the cheeky young boy laughing crazily at serious-looking, provocatively-showcasing-bare-thighs models situation. Secondly, the fact the british brand only uses british people in its ads makes the campaigns way too predictable and old-fashioned, in a negative sense. Thirdly, I still don't quite get Romeo Beckham's role in the ad campaign, despite the fact that his parents are uk's most famous celebrities.d
Kenzo,seriously? This human X-pose was refreshing last time. Now it only makes people wonder how often this will recur. And by the way, kenzo was more elegant once up a time!
What are your favorites and least favorites this season? Let me know.